Freddie’s Old Fashioned Sodas
A soda brand that bubbles with personality and charm, just like Bourbon Hall of Famer Freddie Johnson himself! We’re thrilled to present a soda experience that’s as endearing and quirky as Freddie, capturing his rich history and heartfelt connection to the iconic Buffalo Trace Distillery.
From the very first sip, you'll be transported into Freddie's world. Our six-pack design is a vibrant tapestry of storytelling through custom illustrations depicting scenes throughout the iconic Buffalo Trace Distillery. Whether you’re a soda enthusiast, a history buff, or just someone who loves a good story, you’ll find something to savor.
We had a blast diving into this project, handling everything from brand positioning and bottle design to creating a six-pack carrier featuring a custom logotype by lettering artist Jason Carne. And we didn’t stop there! We crafted additional collateral, including eye-catching sales sheets and informative brochures, to make sure Freddie’s legacy shines through at every touchpoint.
So, pop open a bottle and toast to a blend of history, flavor, and fun. Here’s to Freddie Johnson and a soda that’s as unforgettable as he is!
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This work was created while employed as an Art Director at Cornett in Lexington, KY.